Visual identity

The Widex brand is brought to life through our visual identity. Everything from letterheads, brochures, merchandise, packaging, websites, our logo, even signs – reflects Widex as a brand and promotes recognition.

And in a world crowded with images, it helps differentiate us from our competition.

Therefore, consistency is vital.

Central to our visual identity are five key elements:

• The Widex logo
• Our typeface
• Colours
• Our photo style
• The ‘fifth element’